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Marketing Tips

Building Agility into Content Workflows for Faster Speed-to-Market

Build agile content workflows that cut launch times and boost conversions. Learn how Storyly helps mobile-first teams deliver timely, personalized, and shoppable experiences, fast.

Resilience Now, Relevance Tomorrow Black Friday as the Ultimate Test of Digital Commerce

Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Interactive Content Trends to Watch: From Tap to Transaction

Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

The Must-Know Summer 2025 Events for Seasonal Campaigns

Explore key summer events across the UK and Europe from music festivals to sports to create timely, culture-driven content.

Brand Marketing vs Content Marketing: Why You Need Both

Discover differences between brand marketing and content marketing, and learn how combining both can strengthen your strategy.

How to Develop a Content Marketing Strategy That Drives Real Results

Learn how to build a content marketing strategy that drives results with this simple 8-step framework.

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

Discover how to craft an effective eCommerce content marketing strategy and leverage Storyly’s interactive and shoppable content for maximum impact.

The Complete eCommerce Marketing Calendar for 2025

Knowing which holidays and dates your brand should celebrate can give you a head start in planning your marketing calendar. Explore the full list now.

Measuring the Success of Shoppable Content: Key Metrics and Tools

Learn how to evaluate the impact of your shoppable videos with key metrics and tools to boost engagement, drive conversions, and maximize ROI.

11 Most Common Reasons for Shopping Cart Abandonment (And What To Do About It)

Struggling with cart abandonment? Discover the top 11 reasons shoppers leave items behind—and practical strategies to turn it around.

11 Great Mobile App Marketing Campaigns to Inspire You

Explore 11 exceptional mobile app marketing campaigns that redefine user engagement and brand loyalty. From Duolingo's engaging reminders to IKEA's AR experiences, learn how these campaigns use creativity and strategic insights to succeed in the mobile-first world.

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February 13, 2023

March Inspiration Hub: Your Monthly Resource for eCommerce Content Ideas

Welcome back to the Inspiration Hub! It’s time to get ready for March marketing plans, and there’s plenty to celebrate. I’ve put together some Story ideas for each of the holidays and events coming up, so you can mark your calendar with favorites or the best fit for your brand. 
Marketing Tips
November 15, 2022

Top 40 Mobile Marketers and Influencers to Watch

Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.
Marketing Tips
June 15, 2022

8 Key Ways to Reduce Shopping Cart Abandonment

Digital advertising spending already tops $100 billion per year in the United States, and the figure is only expected to grow. Despite their enormous efforts and deep pockets, digital marketers only see a conversion rate of about 2.86%.
Marketing Tips
June 8, 2022

Customer Lifecycle Marketing: The Stages and Marketing Strategies You Need to Know About

When we think of a human being's natural lifespan, we tend to think of the various stages that they go through from cradle to grave. There are infant years, toddler years, children, pre-teen, teenage, young adult, middle age, older adult, senior citizen, and so on.
Marketing Tips
April 21, 2022

Mother’s Day Marketing Ideas for Retail Apps That Help Turn Holiday Shoppers into Loyal Customers

Is your brand ready for Mother’s Day? (May 8th this year!) Spring is here and before you know it it will be time for mother’s …
Marketing Tips
April 18, 2022

8 Ramadan Strategies for App Marketers

One of the most important events to market around throughout the year is the month of Ramadan. During this time, people who practice Islam spend …
Marketing Tips

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