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AI + Personalization: What eCommerce Apps Can Learn

Explore how eCommerce apps are using AI to deliver smarter, more personalized shopping experiences.
Marketing Tips

Brand Marketing vs Content Marketing: Why You Need Both

Discover differences between brand marketing and content marketing, and learn how combining both can strengthen your strategy.
Marketing Tips

How to Develop a Content Marketing Strategy That Drives Real Results

Learn how to build a content marketing strategy that drives results with this simple 8-step framework.
Marketing Tips

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

Discover how to craft an effective eCommerce content marketing strategy and leverage Storyly’s interactive and shoppable content for maximum impact.
Marketing Tips

The Complete eCommerce Marketing Calendar for 2025

Knowing which holidays and dates your brand should celebrate can give you a head start in planning your marketing calendar. Explore the full list now.
Marketing Tips

Measuring the Success of Shoppable Content: Key Metrics and Tools

Learn how to evaluate the impact of your shoppable videos with key metrics and tools to boost engagement, drive conversions, and maximize ROI.
Marketing Tips

11 Most Common Reasons for Shopping Cart Abandonment (And What To Do About It)

Struggling with cart abandonment? Discover the top 11 reasons shoppers leave items behind—and practical strategies to turn it around.
Marketing Tips

11 Great Mobile App Marketing Campaigns to Inspire You

Explore 11 exceptional mobile app marketing campaigns that redefine user engagement and brand loyalty. From Duolingo's engaging reminders to IKEA's AR experiences, learn how these campaigns use creativity and strategic insights to succeed in the mobile-first world.
Marketing Tips

Using Personalized Content for Customer Retention: Strategies and Benefits

Discover how personalized content can transform customer retention. Learn about effective strategies, benefits, and real-world examples that highlight the impact of personalization on customer loyalty and business success.
Marketing Tips

The Benefits of Interactive Content

Explore the advantages of interactive content in today's digital market. Learn how quizzes, configurators, and shoppable videos can increase user engagement, improve retention, and boost conversion rates for your brand.
Marketing Tips

12 Types of Interactive Content and Examples

Discover 12 types of interactive content that captivate audiences and boost engagement. Explore real-world examples and learn how to transform your digital marketing strategy with quizzes, AR experiences, and more.
Video Marketing
Ideas in Action
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June 8, 2022

Customer Lifecycle Marketing: The Stages and Marketing Strategies You Need to Know About

When we think of a human being's natural lifespan, we tend to think of the various stages that they go through from cradle to grave. There are infant years, toddler years, children, pre-teen, teenage, young adult, middle age, older adult, senior citizen, and so on.
Marketing Tips
April 21, 2022

Mother’s Day Marketing Ideas for Retail Apps That Help Turn Holiday Shoppers into Loyal Customers

Is your brand ready for Mother’s Day? (May 8th this year!) Spring is here and before you know it it will be time for mother’s …
Marketing Tips
April 18, 2022

8 Ramadan Strategies for App Marketers

One of the most important events to market around throughout the year is the month of Ramadan. During this time, people who practice Islam spend …
Marketing Tips
April 7, 2022

7 Highly Effective Easter Marketing Strategies in 2024

Like many other holidays, Easter is one of the best for app owners and others to market around. Plenty of people celebrate Easter Sunday and …
Marketing Tips
March 21, 2022

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.
Marketing Tips
February 23, 2022

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.
Marketing Tips

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