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Marketing Tips

Building Agility into Content Workflows for Faster Speed-to-Market

Build agile content workflows that cut launch times and boost conversions. Learn how Storyly helps mobile-first teams deliver timely, personalized, and shoppable experiences, fast.

Resilience Now, Relevance Tomorrow Black Friday as the Ultimate Test of Digital Commerce

Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Interactive Content Trends to Watch: From Tap to Transaction

Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

The Must-Know Summer 2025 Events for Seasonal Campaigns

Explore key summer events across the UK and Europe from music festivals to sports to create timely, culture-driven content.

Brand Marketing vs Content Marketing: Why You Need Both

Discover differences between brand marketing and content marketing, and learn how combining both can strengthen your strategy.

How to Develop a Content Marketing Strategy That Drives Real Results

Learn how to build a content marketing strategy that drives results with this simple 8-step framework.

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

Discover how to craft an effective eCommerce content marketing strategy and leverage Storyly’s interactive and shoppable content for maximum impact.

The Complete eCommerce Marketing Calendar for 2025

Knowing which holidays and dates your brand should celebrate can give you a head start in planning your marketing calendar. Explore the full list now.

Measuring the Success of Shoppable Content: Key Metrics and Tools

Learn how to evaluate the impact of your shoppable videos with key metrics and tools to boost engagement, drive conversions, and maximize ROI.

11 Most Common Reasons for Shopping Cart Abandonment (And What To Do About It)

Struggling with cart abandonment? Discover the top 11 reasons shoppers leave items behind—and practical strategies to turn it around.

11 Great Mobile App Marketing Campaigns to Inspire You

Explore 11 exceptional mobile app marketing campaigns that redefine user engagement and brand loyalty. From Duolingo's engaging reminders to IKEA's AR experiences, learn how these campaigns use creativity and strategic insights to succeed in the mobile-first world.

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April 7, 2022

7 Highly Effective Easter Marketing Strategies in 2024

Like many other holidays, Easter is one of the best for app owners and others to market around. Plenty of people celebrate Easter Sunday and …
Marketing Tips
March 21, 2022

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.
Marketing Tips
February 23, 2022

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.
Marketing Tips
February 9, 2022

Last-Minute Valentine’s Day Marketing Strategies

Valentine’s Day is a popular day for shoppers, with many people shopping for gifts throughout the month of February, and often at the last minute...
Marketing Tips
January 26, 2022

13 Effective Ways to Overcome Post-Holiday Sales Slump

Christmas and new year’s eve is over, you need to do what you can to keep your sales going after the holidays have ended.
Marketing Tips
December 24, 2021

20 Effective Tips to Boost Your Mobile App Conversion Rate

Creating an excellent app product is one thing; building a business on it is another. You might have a great idea as an app owner …
Marketing Tips

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