User Engagement

Through a loyalty program, customers can recover reward points, product and service discounts, and membership cards, among other advantages.

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by …

One of the keys to any app’s success is a high number of daily active users (DAU) and monthly active users (MAU). To increase mobile app DAU and MAU, app owners and marketers need to implement certain strategies to drive engagement and increase user loyalty.

Effective app onboarding is crucial for a successful app of any kind. Unfortunately, it’s not always easy to keep users engaged in the long term, …

Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.

There’s a lot of discussion about the best method to acquire new users, but keeping those people is just as essential. The key to app …