User Engagement

Your team likely knows your app very well, with a deep understanding of how it works and what to expect with each feature. However, you must also make sure that new users can quickly become familiar with your app and its functionality.

Keeping app users engaged is critical for an app’s long-term success. Regardless of how many downloads and installs you generate, you need to ensure your …

Through a loyalty program, customers can recover reward points, product and service discounts, and membership cards, among other advantages.

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by …

One of the keys to any app’s success is a high number of daily active users (DAU) and monthly active users (MAU). To increase mobile app DAU and MAU, app owners and marketers need to implement certain strategies to drive engagement and increase user loyalty.

Effective app onboarding is crucial for a successful app of any kind. Unfortunately, it’s not always easy to keep users engaged in the long term, …