User Engagement

Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.

There’s a lot of discussion about the best method to acquire new users, but keeping those people is just as essential. The key to app …

Do you think your app doesn’t reach the industry benchmark retention rate? Read and discover why your retention rate is so low.

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.