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Shoppers don’t always know the right keywords to find what they want, and too many options can lead to frustration. AI-powered smart filters change this by understanding intent, context, and behavior, making product discovery faster, more personal, and more enjoyable. When paired with engaging formats like Stories, they turn browsing into a seamless path to purchase.
Composable commerce is only as powerful as the content layer that fuels it. This article explores why brands need composable content to match their modular commerce stacks and how Storyly empowers teams with interactive content.
Interactive, content-led commerce is reshaping shopping with shoppable videos, quizzes, and live streams that invite customers to participate. It drives engagement, loyalty, and conversions while giving brands valuable insights. Want to learn how to make it simple with Storyly?
Autonomous marketing agents are reshaping eCommerce marketing, handling campaigns from start to finish without needing constant input. This blog explores how they work and why they’re becoming a must-have for modern eCommerce.
This blog explores how top apps use game mechanics like streaks, quizzes, leaderboards, and personalized journeys to boost motivation and habit-building. You'll also find best practices, common pitfalls to avoid, and key metrics to track success.
Swipe or tap? This blog dives deep into the psychology and strategy behind interactive mobile formats, exploring when to use swipe-up gestures for seamless action and when to tap into engagement with quizzes and polls.
This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.
Video and content teams in eCommerce face different challenges, but AI is now making it easier for both to create smarter, faster, and more personalized content. From automated editing and voiceover generation to keyword research, AI tools are helping teams scale without sacrificing creativity. This blog explores how brands are solving real production bottlenecks with AI.
Summer is full of a series of moments that your audience already cares about. From blockbuster tours to community festivals and major sporting events, this guide maps out what’s happening across the UK and Europe in this summer. Use it to create campaigns that feel relevant, timely, and built for the mood.
Summer is a high-opportunity window for eCommerce brands willing to adapt to shifting consumer behavior. With mobile usage increasing, social commerce booming, and discovery-driven shopping dominating summer habits, brands have more chances than ever to connect meaningfully. This blog explores the trends, insights, and high-impact tactics that can turn heat waves and festivals into major sales moments.
Summer is the perfect season to turn real customer voices into immersive, shoppable content. In this blog, we explore how combining Bazaarvoice’s authentic UGC with Storyly’s full-screen, interactive content can create scroll-stopping summer campaigns that inspire and convert. From discovery to post-purchase engagement, you’ll find ready-to-use ideas to boost trust, creativity, and sales.
Shoptalk Europe is where the retail world comes together to shape what’s next. From unified commerce to in-store transformation and content that truly captures attention, this year’s event promises fresh insights from brands like H&M, L’Oréal, and TikTok Shop. Storyly will be there too, ready to explore how interactive content can make every moment of the customer journey more meaningful.
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This blog post delves into Conversion Rate Optimization (CRO) for eCommerce, offering over 20 actionable tips to convert web and app traffic into paying customers. It starts by defining eCommerce conversion rate and explaining its calculation. The post emphasizes the importance of understanding what constitutes a good conversion rate, which varies across industries and platforms. Key strategies discussed include streamlining the checkout process, enhancing trust signals, adding high-quality images and videos, incorporating social proof, and optimizing for mobile devices. Offering free shipping, gamifying the shopping experience, and publishing full-screen shoppable stories are also recommended. The post stresses the significance of detailed product descriptions, live chat support, attracting qualified site visitors, personalizing the user experience, and optimizing site speed. It also highlights the benefits of A/B testing, remarketing, exit-intent pop-ups, accommodating returns and exchanges, recovering abandoned carts, accepting multiple payment options, implementing social commerce, and using urgency and scarcity tactics. Conclusively, the blog post encourages businesses to adapt their strategies continuously and focus on customer engagement and seamless experiences for sustained growth and success in the competitive online marketplace.
Get ready for Black Friday 2025 with our latest blog post. As this major shopping event continues to evolve, understanding the latest trends is crucial for eCommerce success. From record-breaking sales predictions to the rise of mobile commerce and the increasing importance of personalized shopping experiences, this year's Black Friday presents unique challenges and opportunities. Discover how retailers are leveraging AI, innovative fulfillment options, and digital marketing tactics to capture consumer attention and drive sales. Dive into the stats to prepare your brand for this peak shopping period!
Explore the crucial differences between Unified Commerce and Omnichannel Commerce in digital commerce. Learn their advantages, limitations, and future trends to optimize your business operations and customer engagement
By utilizing A/B testing, you can make informed decisions, deliver personalized experiences, and continuously improve your app's or website’s performance, ultimately leading to higher user satisfaction and business success.
In the fast-paced world of digital marketing, data has emerged as a critical driving force for decision-making and strategy development. As we've explored in this blog post, not all data is created equal. Both first-party and third-party data play crucial roles, offering unique advantages and presenting specific challenges.First-party data, derived directly from your customers, is highly accurate, relevant, and compliant with privacy regulations. It provides invaluable insights into your customers' behaviors and preferences, enabling you to personalize experiences and build stronger relationships. However, it is limited by the scope and scale of your customer base, which can restrict the breadth of your insights.On the other hand, third-party data offers a broader view of the market, extending beyond the limits of your existing customer base. It can help fill in gaps in your knowledge, enhance your first-party data, and provide insights into new potential markets. But it comes with its own challenges, including potential quality and accuracy issues, privacy concerns, and costs.Understanding the differences, benefits, and limitations of first-party and third-party data is essential for any business looking to thrive in today's data-driven world. By integrating these insights into your data strategy, you can make more informed decisions, improve your marketing effectiveness, and ultimately drive business growth.Remember, the goal is not to choose between first-party and third-party data, but rather to understand how to use each type of data to its fullest potential, in a way that respects user privacy and complies with all relevant regulations. As we continue to navigate this evolving landscape, the key will be to stay informed, be adaptable, and always keep the needs and preferences of your customers at the heart of your data strategy.
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