How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.

Difference Between Heuristic Evaluation vs Usability Testing

Best Practices of App User Segmentation

A Brief History of Influencer Marketing

Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?

9 Mobile App Marketing Campaign Types to Boost App Retention

Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.

8 Ways to Increase the Number of Active Users in Your App

One of the keys to any app’s success is a high number of daily active users (DAU) and monthly active users (MAU). To increase mobile app DAU and MAU, app owners and marketers need to implement certain strategies to drive engagement and increase user loyalty.

7 App Onboarding Examples With the Best Flow

Your team likely knows your app very well, with a deep understanding of how it works and what to expect with each feature. However, you must also make sure that new users can quickly become familiar with your app and its functionality.

5 App Examples with the Best Personalized Experience

Mobile app personalization is crucial for developers, mobile marketers, and product managers to succeed with their apps. By offering a personalized experience, apps can attract and engage new users, ultimately leading to increased user retention and in-app sales as users become more loyal.

20 Best User Experience Date Picker Examples: Mobile & Web

Since the past few years, our reliance on mobile apps has been increasing on a constant basis. In fact, we are part of a generation that spends 57% of all digital media usage on mobile apps.

16 Marketing Acronyms and Abbreviations You Should Know

When getting into marketing for any type of project, you’re likely to encounter a slew of industry terms, including acronyms and abbreviations that can be confusing.

14 Best Practices For Creating Successful Shoppable Videos

This article explores 14 best practices for creating successful shoppable videos, including understanding your audience, setting clear goals, choosing the right platform, and incorporating interactive features. Learn from successful case studies and stay ahead of future trends like AR, VR, and live-stream shopping to enhance engagement and drive conversions.

Tips for eCommerce Marketers for Paris Olympics and Euro 2024 Season

This blog emphasizes the unique marketing opportunities presented by the UEFA Euro 2024 and the Paris Olympics for eCommerce brands. It highlights strategies such as real-time and limited-time engagement to capture audience interest during these major sports events. Industry experts share insights on leveraging live social media updates and event-themed promotions to boost sales and engagement. The post also explores the benefits of personalization, using first-party data for targeted advertising, and creating exclusive merchandise to attract sports enthusiasts. Moreover, it showcases how integrating platforms like Storyly can enhance the digital customer experience by creating interactive and shoppable content, fostering a more engaged and loyal customer base.

Measuring the Effectiveness of Shoppable Videos

Explore the transformative power of shoppable videos for online boutiques. This post delves into the metrics that reveal their effectiveness—like conversion rates and ROI—highlighting tools to optimize performance and maximize returns.

Social Commerce Stats and Trends to Know in 2024

Explore the latest trends and statistics about social commerce as we examine how platforms like YouTube, TikTok, and Facebook are blending social interactions with e-commerce. Learn about the rise of live shopping events and AI-enhanced shopping experiences in our comprehensive overview of this fast-evolving market. Dive into the details and discover why social commerce is the future of online shopping.

The Benefits of Interactive Content

Discover the transformative power of interactive content in today's digital landscape. From dynamic maps and product configurators to engaging quizzes and shoppable videos, interactive content captivates audiences, boosts engagement, and drives higher conversion rates. Learn how these tools not only enhance user experience but also deliver valuable insights and foster deeper brand connections.

12 Types of Interactive Content and Examples

This blog post explores 12 types of interactive content, including quizzes, polls, interactive videos, and AR experiences, each illustrated with real-world examples. Interactive content captures user interest by prompting active participation, which enhances user engagement, satisfaction, and loyalty. Key examples include Storyly Stories, which integrates interactive elements into apps and websites, and BuzzFeed quizzes, known for their high completion rates. Tools like calculators, interactive infographics, and gamified emails also demonstrate how interactive content can drive user engagement and gather valuable insights. To create effective interactive content, brands should understand their audience, set clear goals, focus on quality, ensure user-friendliness, and provide valuable experiences. Regular testing and iteration are essential for continuous improvement. By embracing interactive content, brands can create memorable, impactful interactions that drive conversions and foster deeper connections with their audience.

17 Expert Opinions on eCom & Retail Industry Trends that Define 2024/2025

As eCommerce competition intensifies, technological advancements and shifting consumer expectations are shaping the industry's future. Key trends include the transition to first-party and zero-party data for better customer insights, the rise of AI and augmented reality for personalized and immersive shopping experiences, and a growing focus on sustainability. Industry experts predict that engaged commerce, omnichannel shopping, and direct-to-consumer models will dominate in 2025, offering both challenges and opportunities for businesses to innovate and thrive.

How to Create Gift Guides That Boost Sales Conversions

Retailers have been using gift guides during Holiday Season, Mother’s Day, Father’s Day, Valentine’s Day to make the most of these high-intent shopping seasons. It’s a proven tactic allowing marketers to highlight bestsellers or overstocked items and helping shoppers quickly find the perfect gift. Read the article to learn how to create gift guides that boost sales conversions.

Maximizing Mobile Engagement with Shoppable Videos

As attention spans decrease, engaging consumers quickly becomes crucial. Shoppable videos, integrating product links into engaging content, are a powerful tool for eCommerce businesses. With 75% of global video consumption on mobile devices, shoppable videos are designed for mobile-friendly formats, tap-to-shop convenience, and instant gratification. This blog explores how shoppable videos can enhance mobile engagement and drive higher conversion rates. Key strategies include understanding your audience through market research, leveraging interactive elements like Storyly's features, and incorporating compelling storytelling, personalized content, and gamification. Success stories from Decathlon, Footasylum, and PICARD demonstrate the impact of shoppable videos in creating dynamic shopping experiences. Embrace these innovative techniques to elevate your mobile engagement and boost sales.

Why Shoppers Leave eCommerce Sites?

Shopping cart abandonment is a significant issue for eCommerce brands, leading to lost sales and revenue. This blog explores the top 10 reasons why shoppers leave eCommerce sites without buying and offers actionable solutions to improve user experience, optimize shipping and payment options, streamline checkout processes, and enhance customer support. By understanding shopper behavior and addressing these common obstacles, businesses can reduce cart abandonment rates, increase conversions, and drive long-term customer loyalty.

17 Customer Engagement Strategies to Boost Conversions

This blog post explores 17 powerful strategies, including personalized interactions, multi-channel communication, rewards programs, and user-generated content. By implementing these tactics, eCommerce businesses can enhance customer satisfaction, foster loyalty, and drive revenue growth. The article emphasizes the importance of understanding customer needs, delivering value, and creating memorable experiences to turn visitors into engaged fans and loyal customers.

A Comprehensive Guide for How to Create Shoppable Stories with Storyly

Discover the transformative power of Shoppable Stories with Storyly, seamlessly integrating commerce into your digital content. Learn how to craft engaging, personalized shopping experiences that captivate and convert. Dive into the strategies and tools that make shopping as natural as scrolling through your feed.

How to calculate customer lifetime value?

This blog explains the importance of CLV, its calculation methods, and the critical metrics involved. Additionally, it highlights common pitfalls and best practices to ensure accurate and effective CLV calculations, ultimately helping businesses make informed decisions to boost customer loyalty and reduce churn.

Expert Opinions on the Role of Content in eCommerce

Content is the most powerful tool of eCommerce marketers. That’s why we asked eleven eCommerce experts what they think about the role of content in eCommerce. Join us for an extensive reading that covers a wide range of topics.