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This blog explores the differences between Google Web Stories and Storyly Web Stories, highlighting their features and benefits. While Google Web Stories are optimized for SEO and mobile accessibility, Storyly offers a more immersive, interactive experience with customizable content for both web and app platforms. The comparison delves into personalization, interactivity, SDK integration, and monetization, aiding businesses in choosing the right platform for engaging their audiences.
This blog post celebrates the profound impact mothers have on our lives, highlighting the importance of Mother’s Day 2025. With insights into the history, global celebration dates, and current trends surrounding Mother’s Day, it presents 20 top statistics that reveal the deep appreciation and varied ways we honor our mothers. From spending patterns and popular gifts to the significance of handwritten cards and sustainable choices, these statistics offer a glimpse into the evolving traditions of Mother’s Day. As the day approaches, it's a reminder to express our love and gratitude in meaningful ways, acknowledging the invaluable role mothers play in our lives.
The examples of Rossmann Poland, GetYourGuide, Heetch, Zé Delivery, and Dreams demonstrate the power of Storyly’s personalized Stories on user engagement. From celebrating achievements to mythological storytelling and creative presentation, each of the examples highlight a different aspect of personalization.
In the evolving digital landscape, the shift from third-party to first-party data collection has become crucial for businesses aiming to personalize marketing strategies while adhering to privacy standards. First-party data, collected directly from interactions with customers through website visits, social media engagements, and transactions, offers a reliable and valuable resource for creating personalized customer experiences. This shift, necessitated by privacy regulations and changing industry practices, underscores the importance of leveraging tools like website analytics, online surveys, and loyalty programs to gather actionable insights. Implementing these strategies enables businesses to enhance customer engagement, optimize marketing efforts, and drive growth, marking a significant pivot towards more ethical and effective data use in the digital age.
Discover the top 7 Storyly features designed to enhance customer engagement and drive sales during the busiest shopping season! From shoppable videos to automated content and interactive stickers, Storyly offers innovative tools to create personalized, interactive experiences that captivate shoppers and elevate your brand. Whether you're focused on boosting conversions or deepening customer loyalty, these features are your secret weapon for a successful end to 2024. Explore the blog to learn more and get started today!
This blog post delves into Conversion Rate Optimization (CRO) for eCommerce, offering over 20 actionable tips to convert web and app traffic into paying customers. It starts by defining eCommerce conversion rate and explaining its calculation. The post emphasizes the importance of understanding what constitutes a good conversion rate, which varies across industries and platforms. Key strategies discussed include streamlining the checkout process, enhancing trust signals, adding high-quality images and videos, incorporating social proof, and optimizing for mobile devices. Offering free shipping, gamifying the shopping experience, and publishing full-screen shoppable stories are also recommended. The post stresses the significance of detailed product descriptions, live chat support, attracting qualified site visitors, personalizing the user experience, and optimizing site speed. It also highlights the benefits of A/B testing, remarketing, exit-intent pop-ups, accommodating returns and exchanges, recovering abandoned carts, accepting multiple payment options, implementing social commerce, and using urgency and scarcity tactics. Conclusively, the blog post encourages businesses to adapt their strategies continuously and focus on customer engagement and seamless experiences for sustained growth and success in the competitive online marketplace.
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Conversational AI is transforming how brands connect with customers. And this post explores how AI-powered conversations boost engagement, build trust, and, when paired with interactive content, turn shopping journeys into seamless, human-like experiences.
Black Friday and Cyber Monday are no longer just shopping events. They’re a reflection of how ready brands are for the new era of commerce. In this expert roundup, 38 leaders share their bold moves, AI-driven strategies, and insights on what truly drives results during the busiest retail season.
Contextual personalization is redefining how brands connect with their audiences, turning timing, behavior, and intent into the foundation of real relevance. This post dives into how Storyly empowers marketers to deliver these moments seamlessly through zero-party data.
Traditional promotions no longer match modern shopping behaviors. Today’s consumers expect shoppable videos, interactive content, and personalized offers that feel natural within their browsing experience. This blog explores how brands can rethink promotions with Storyly to create engaging, seamless, and conversion-driven customer journeys.
Black Friday has become the ultimate stress test for digital commerce, where every second of downtime translates into lost revenue and customer trust. This blog explores why resilience and engagement, not just discounts, are the real drivers of long-term success.
Shopping isn’t just browsing anymore. It’s tapping, trying, playing, and buying in the moment. This blog dives into the interactive trends transforming eCommerce, from shoppable video to AR try-ons, and why the brands leaning in are the ones turning engagement into real conversions.
Shoppers don’t always know the right keywords to find what they want, and too many options can lead to frustration. AI-powered smart filters change this by understanding intent, context, and behavior, making product discovery faster, more personal, and more enjoyable. When paired with engaging formats like Stories, they turn browsing into a seamless path to purchase.
Composable commerce is only as powerful as the content layer that fuels it. This article explores why brands need composable content to match their modular commerce stacks and how Storyly empowers teams with interactive content.
Interactive, content-led commerce is reshaping shopping with shoppable videos, quizzes, and live streams that invite customers to participate. It drives engagement, loyalty, and conversions while giving brands valuable insights. Want to learn how to make it simple with Storyly?
Autonomous marketing agents are reshaping eCommerce marketing, handling campaigns from start to finish without needing constant input. This blog explores how they work and why they’re becoming a must-have for modern eCommerce.
This blog explores how top apps use game mechanics like streaks, quizzes, leaderboards, and personalized journeys to boost motivation and habit-building. You'll also find best practices, common pitfalls to avoid, and key metrics to track success.
Swipe or tap? This blog dives deep into the psychology and strategy behind interactive mobile formats, exploring when to use swipe-up gestures for seamless action and when to tap into engagement with quizzes and polls.
This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.
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