Marketing Tips

This blog explains the importance of CLV, its calculation methods, and the critical metrics involved. Additionally, it highlights common pitfalls and best practices to ensure accurate and effective CLV calculations, ultimately helping businesses make informed decisions to boost customer loyalty and reduce churn.

This comprehensive blog post delves into the significance of loyalty programs in the eCommerce industry, highlighting how these programs not only serve as a token of appreciation towards customers but also act as a pivotal marketing tool for businesses. By offering exclusive rewards and perks, loyalty programs enhance customer retention, gather valuable consumer insights, and personalize the shopping experience. Covering various types of loyalty programs, such as points-based, tiered, and VIP memberships, the article underscores their effectiveness in building a loyal customer base and driving sales. Through real-world examples and statistical evidence, the post illustrates the dual benefits of loyalty programs: they reward customers while providing businesses with a competitive edge in the digital marketplace.

With Valentine’s Day coming up, mobile businesses will benefit from developing and launching campaigns around this special day. Valentine’s Day remains one of the most…

Timing your promotions and content to line up with holidays and events is a great way for eCommerce businesses to boost engagement and conversions. Deal-savvy shoppers often know to expect sales around holidays and will likely be looking for the most exciting promotions. With time-sensitive Story content, you can help shoppers stay entertained and engaged while them opportunities to deepen their investment in your brand.

If you're planning on maximizing revenue and engagement throughout 2024, it's important to know which holidays and dates to keep in mind as the year progresses. To ensure you don't miss anything, the following is a comprehensive eCommerce holiday calendar that includes all major dates to target.

Explore 21 essential eCommerce strategies to enhance user experience, drive sales, and turn your online store into a revenue-generating powerhouse.