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Get ready for Black Friday 2024 with our latest blog post. As this major shopping event continues to evolve, understanding the latest trends is crucial for eCommerce success. From record-breaking sales predictions to the rise of mobile commerce and the increasing importance of personalized shopping experiences, this year's Black Friday presents unique challenges and opportunities. Discover how retailers are leveraging AI, innovative fulfillment options, and digital marketing tactics to capture consumer attention and drive sales. Dive into the stats to prepare your brand for this peak shopping period!
Explore the crucial differences between Unified Commerce and Omnichannel Commerce in digital commerce. Learn their advantages, limitations, and future trends to optimize your business operations and customer engagement
By utilizing A/B testing, you can make informed decisions, deliver personalized experiences, and continuously improve your app's or website’s performance, ultimately leading to higher user satisfaction and business success.
In the fast-paced world of digital marketing, data has emerged as a critical driving force for decision-making and strategy development. As we've explored in this blog post, not all data is created equal. Both first-party and third-party data play crucial roles, offering unique advantages and presenting specific challenges.First-party data, derived directly from your customers, is highly accurate, relevant, and compliant with privacy regulations. It provides invaluable insights into your customers' behaviors and preferences, enabling you to personalize experiences and build stronger relationships. However, it is limited by the scope and scale of your customer base, which can restrict the breadth of your insights.On the other hand, third-party data offers a broader view of the market, extending beyond the limits of your existing customer base. It can help fill in gaps in your knowledge, enhance your first-party data, and provide insights into new potential markets. But it comes with its own challenges, including potential quality and accuracy issues, privacy concerns, and costs.Understanding the differences, benefits, and limitations of first-party and third-party data is essential for any business looking to thrive in today's data-driven world. By integrating these insights into your data strategy, you can make more informed decisions, improve your marketing effectiveness, and ultimately drive business growth.Remember, the goal is not to choose between first-party and third-party data, but rather to understand how to use each type of data to its fullest potential, in a way that respects user privacy and complies with all relevant regulations. As we continue to navigate this evolving landscape, the key will be to stay informed, be adaptable, and always keep the needs and preferences of your customers at the heart of your data strategy.
In the success of marketing technologies, a patient and strategic approach is a must. You have to give the technology you are using some time to produce results, while also continuously measuring and analyzing performance to make improvements. But there are also some other things you should consider.
If you've ever shopped online, chances are you've had to deal with returns. It's just part of the process, right? Well, yes and no. For a consumer, being able to return an item can provide them with peace of mind and confidence in their purchasing decisions.
Many people confuse retargeting with remarketing and vice versa. They're similar concepts, but they have some fundamental differences you need to keep in mind if you want to use one or the other. They both entail reaching out to people who have already connected with your brand on some level, but how they do this is considerably different. So what's Retargeting vs Remarketing and what's their difference? Here we'll get into retargeting and remarketing, including their similarities and differences. You may then decide to use one or both to connect with more customers and drive more sales.
Not all content is the same and results in the same level of engagement. Two main types of content to consider include interactive content vs static content. Knowing the difference between them and how they work can help you decide which to use for your business.
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There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
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eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity.
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As a mobile-native Stories platform, Storyly makes it easy to create immersive and engaging content that your audience will love. And now, with our partnership with MoEngage, we're taking things to the next level.
As a brand, it's important to understand the difference between on-site personalization and customization. Both of these elements help you meet customers' needs based on their unique preferences. Delivering individualized experiences is a recent concept that aims to enhance personalization, but you might not be familiar with it. What exactly is an "individualized experience" and how can it take on-site personalization to the next level? Let's find out!
One eCommerce trend that's slated to change the future of this market is shoppertainment. Over the years, shoppertainment has become increasingly popular among consumers and marketers alike as people seek more engaging shopping experiences online. Out are the boring and monotonous marketing campaigns trying to get people's attention, and are in highly engaging videos that entertain as much as they promote. In short, marketing today is about the user, not the brand behind it. Wondering why shoppertainment is such a crucial investment today? Here we'll dive deeper into this trend and the many benefits you'll get from it.
Keeping up with the latest news, technologies, and trends in the retail and eCommerce industry is crucial to achieving success. Thankfully, experts who have an active voice in this field lead the way for us to get to know the industry. The following list features the top retail and eCommerce experts to follow in Europe.
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When it comes to monitoring eCommerce websites, there are so many tools you can use. For someone relatively new to eCommerce, it can be pretty overwhelming, with so many numbers and statistics to analyze and understand. And while all of these metrics bear some importance, not all of them will be important to you with every campaign. Some will be more crucial to measure than others based on your goals, making it important to cut through the noise and focus only on those metrics that matter most. To help you succeed with your eCommerce efforts, let's take a close look at what eCommerce website metrics are all about and go into some of the specific metrics worth tracking.
The checkout is one of the most critical moments in the eCommerce experience. In order to incentivize customers to checkout, you need to create an effective marketing campaign. You can then inspire those customers to jump into a purchase as you excite them with details about your products. However, all those efforts can be fruitless if your checkout process is less than desirable. To help you prevent any issues from turning customers away once you've captured them, consider the following eCommerce checkout best practices.
"Personalization" and "customization" are often used interchangeably, but they are distinct concepts with different implications for the end user. Personalization involves tailoring an experience to an individual based on their unique preferences, interests, and behaviors. At the same time, customization puts the power in the user's hands, allowing them to create an experience uniquely suited to their needs. In this blog post, we'll explore the difference between personalization and customization, highlight their importance in enhancing the customer experience, and discuss the challenges and considerations for implementing them in a business context.
For someone who is new to the retail and eCommerce landscape, it is essential to pay attention to the leading experts in the industry. Personally, I follow many different experts who help me gain a better understanding of the industry and stay up-to-date with the latest news. This is why I want to share the following list with you, which includes US-based retail and eCommerce experts that you’ll need to keep an eye out for in 2024 and beyond.
Video Stories can significantly improve engagement, conversions, and retention for retail apps and websites. The key is to use them the right way to provide customers with a unique experience that drives conversions and inspires users. To help you fully utilize video Stories and realize their possibilities, we'll give you some ideas for how to use them to your advantage.
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