Insights

Shoptalk Europe is where the retail world comes together to shape what’s next. From unified commerce to in-store transformation and content that truly captures attention, this year’s event promises fresh insights from brands like H&M, L’Oréal, and TikTok Shop. Storyly will be there too, ready to explore how interactive content can make every moment of the customer journey more meaningful.

This blog post celebrates the profound impact mothers have on our lives, highlighting the importance of Mother’s Day 2025. With insights into the history, global celebration dates, and current trends surrounding Mother’s Day, it presents 20 top statistics that reveal the deep appreciation and varied ways we honor our mothers. From spending patterns and popular gifts to the significance of handwritten cards and sustainable choices, these statistics offer a glimpse into the evolving traditions of Mother’s Day. As the day approaches, it's a reminder to express our love and gratitude in meaningful ways, acknowledging the invaluable role mothers play in our lives.

From playful polls to shoppable Stories, these brands made Valentine’s Day extra special. The Entertainer turned “LOVE” into an eye-catching Story Group, Footasylum made product discovery interactive, and Picard’s heart-shaped purses became instant favorites. Check out the most creative Valentine’s Day campaigns from Storyly customers and get inspired for your next big moment!

The European beauty industry is evolving faster than ever. With eCommerce booming, social media driving purchases, and skincare taking center stage, brands must keep up with shifting consumer habits. In this blog, we break down 12 key statistics and 6 major trends shaping beauty in 2025. These insights will keep you in the know.

Valentine’s Day is the first big retail moment after the post-holiday slump, and in the UK alone, it’s a £2.1 billion opportunity. While some shoppers stick to the classics like cards, flowers, and chocolates, others are embracing new trends like self-care gifts and Galentine’s celebrations. This blog dives into the latest spending trends, consumer behaviors, and innovative strategies retailers are using to capture shoppers’ attention during this love-filled season. Ready to explore the numbers and ideas shaping Valentine’s retail? Let’s get started.

As eCommerce evolves, so do customer expectations. From AI-powered personalization to immersive shopping and purpose-driven content, 2025 brings exciting trends to the forefront. This guide explores eight key strategies to help brands connect authentically, engage meaningfully, and thrive in the year ahead.