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When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.
The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from a novelty to a primary channel for commerce. With the proliferation of mobile devices like smartphones and tablets, the online shopping landscape has evolved even further. It gives rise to new consumer behavior patterns and digital adoption. Here's where omnichannel starts to come in. Let's investigate the evolution of online shopping habits. Especially, in terms of mobile vs. desktop usage, and explore how eCommerce brands can leverage a holistic, omnichannel approach to achieve sustainable growth.
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys. Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.
As entrepreneurs, marketers, or stakeholders, we may find ourselves asking: Should we direct our resources toward attracting new customers? Or should we focus more on retaining the ones we already have? The answers to these questions are crucial as they significantly impact a company's growth trajectory and bottom line. In this comprehensive blog post, we delve deep into the realms of customer acquisition and customer retention, dissecting each concept to understand their purposes, techniques, metrics, and impacts on profitability. By doing so, we aim to provide you with a clearer perspective and enable you to strike the right balance in your own business strategy. So whether you're a start-up in the throes of customer acquisition or an established business seeking to boost customer loyalty, this post promises to equip you with valuable insights.
In today's digital age, businesses have a myriad of channels through which they can communicate with their customers. Two such channels, which have proven to be highly effective for many businesses, are email and SMS. While both serve to reach out to customers and potential leads, they offer unique features and advantages and can serve different purposes in your marketing strategy. In this blog post, we're diving deep into the world of email marketing and SMS marketing, comparing their strengths, weaknesses, and best applications. Whether you're a small business owner, a marketing professional, or someone simply interested in the dynamics of digital marketing, this comparison can offer valuable insights.
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Many businesses work to acquire as many customers as they can to increase profits. However, the fact is that there's potentially more revenue in retaining those customers. The many advantages of effective customer retention make it important to focus on retention marketing as much as other efforts. In this blog post, we'll dive deep into retention marketing, its many benefits, and some strategies that you can use to retain your customers in the long term.
Effective demand generation is all about a discovery journey filled with consumer inspiration. In this context, "inspiration" means giving ideas to users and helping them imagine how a particular product can benefit them (e.g., how they'll look in that green dress or how great those shoes will look with the dress they already have). What's the point? Many online consumers are actively seeking inspiration. They want ideas for an upcoming project or event. They are ready to buy. So, “inspiration” for the sake of demand generation is a strategy that eCommerce brands should seriously consider investing in. Because if they can deliver the relevant content to the right person at the right time and spark a moment of inspiration, that’s a happy ending for all.
What was your favorite song in 2022? Which albums turned into an obsession? How about guilty pleasures - the songs you listened to after making sure “the social share” button is switched off? You might not remember it all. Don’t worry! That’s why Spotify creates its traditional end-year activation “Spotify Wrapped.” When it’s that time of the year, when all the Christmas ads are out, red Starbucks cups are in use, and “All I want for Christmas is you” again becomes the most played song, you know that Spotify will soon ping you with a summary of your “year in music.” In this blog post, we explore the details behind Wrapped's success story and explain how to create a similar experience on your website or in your mobile app using Storyly Stories.
If you're in eCommerce, you know how important it is to stay up to date with the latest news and trends in your industry. But the eCommerce industry is constantly changing and new trends, technologies, and best practices emerge all the time. It can be difficult to keep up with all the latest developments and incorporate them into your eCommerce strategy. That's why I've put together a list of some of the best eCommerce podcasts out there. From interviews with successful entrepreneurs to deep dives into marketing strategies, these podcasts cover a wide range of topics and provide invaluable insights for anyone looking to grow their eCommerce business.
Average order value (AOV) is a key metric in eCommerce that measures the average total of every order placed with a business over a defined period of time. It is calculated by dividing total revenue by the number of orders. AOV is used to understand customer behavior and to frame marketing and pricing strategies. Businesses aim to increase the average order value to maximize revenue from each customer transaction. This can be done through various techniques such as upselling, cross-selling, bundling products, or offering free shipping on orders over a certain amount.
Selecting the right email account provider or email service provider is crucial for managing your digital communication effectively and securely. This comprehensive comparison of popular email providers highlights the varying features, pros, cons, and pricing structures each one offers. Some providers focus on privacy and security, while others prioritize user experience and seamless integration with various devices and services.
With the ever-changing commerce landscape and continually developing technologies, consumer behavior is changing. If you want your business to stay relevant and get ahead of competitors, you must appeal to these behaviors by following the latest trends. By gearing your business to consumers and what they want, you can attract them and convert them into loyal customers. However, you may not be aware of all the latest consumer behavior trends and their importance. In this article, we break down the top consumer behavior trends of 2024.
One of the key elements of a successful business is high customer engagement. Using the right customer engagement metrics, you can track this activity and determine how to keep more customers interacting with your brand and ensure they remain loyal.
With the ongoing economic uncertainty, consumer brands must focus on sustainable growth and customer retention. The number one way to drive this is through personalization. However, there are certain misconceptions about personalization that can hinder your ability to build deeper connections with your consumers and grow your business. In this article, we’ll demystify the most common personalization assumptions and cover strategies to personalize the ‘right’ way.
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This blog explores the differences between Google Web Stories and Storyly Web Stories, highlighting their features and benefits. While Google Web Stories are optimized for SEO and mobile accessibility, Storyly offers a more immersive, interactive experience with customizable content for both web and app platforms. The comparison delves into personalization, interactivity, SDK integration, and monetization, aiding businesses in choosing the right platform for engaging their audiences.
This blog post celebrates the profound impact mothers have on our lives, highlighting the importance of Mother’s Day 2025. With insights into the history, global celebration dates, and current trends surrounding Mother’s Day, it presents 20 top statistics that reveal the deep appreciation and varied ways we honor our mothers. From spending patterns and popular gifts to the significance of handwritten cards and sustainable choices, these statistics offer a glimpse into the evolving traditions of Mother’s Day. As the day approaches, it's a reminder to express our love and gratitude in meaningful ways, acknowledging the invaluable role mothers play in our lives.
The examples of Rossmann Poland, GetYourGuide, Heetch, Zé Delivery, and Dreams demonstrate the power of Storyly’s personalized Stories on user engagement. From celebrating achievements to mythological storytelling and creative presentation, each of the examples highlight a different aspect of personalization.
In the evolving digital landscape, the shift from third-party to first-party data collection has become crucial for businesses aiming to personalize marketing strategies while adhering to privacy standards. First-party data, collected directly from interactions with customers through website visits, social media engagements, and transactions, offers a reliable and valuable resource for creating personalized customer experiences. This shift, necessitated by privacy regulations and changing industry practices, underscores the importance of leveraging tools like website analytics, online surveys, and loyalty programs to gather actionable insights. Implementing these strategies enables businesses to enhance customer engagement, optimize marketing efforts, and drive growth, marking a significant pivot towards more ethical and effective data use in the digital age.
Discover the top 7 Storyly features designed to enhance customer engagement and drive sales during the busiest shopping season! From shoppable videos to automated content and interactive stickers, Storyly offers innovative tools to create personalized, interactive experiences that captivate shoppers and elevate your brand. Whether you're focused on boosting conversions or deepening customer loyalty, these features are your secret weapon for a successful end to 2024. Explore the blog to learn more and get started today!
This blog post delves into Conversion Rate Optimization (CRO) for eCommerce, offering over 20 actionable tips to convert web and app traffic into paying customers. It starts by defining eCommerce conversion rate and explaining its calculation. The post emphasizes the importance of understanding what constitutes a good conversion rate, which varies across industries and platforms. Key strategies discussed include streamlining the checkout process, enhancing trust signals, adding high-quality images and videos, incorporating social proof, and optimizing for mobile devices. Offering free shipping, gamifying the shopping experience, and publishing full-screen shoppable stories are also recommended. The post stresses the significance of detailed product descriptions, live chat support, attracting qualified site visitors, personalizing the user experience, and optimizing site speed. It also highlights the benefits of A/B testing, remarketing, exit-intent pop-ups, accommodating returns and exchanges, recovering abandoned carts, accepting multiple payment options, implementing social commerce, and using urgency and scarcity tactics. Conclusively, the blog post encourages businesses to adapt their strategies continuously and focus on customer engagement and seamless experiences for sustained growth and success in the competitive online marketplace.
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