How Top Brands Use Storyly to Drive Engagement

How Top Brands Use Storyly to Drive Engagement

Wondering how Storyly Stories can help you achieve your brand goals? Whether you’re looking to increase session duration, communicate better with your audience, boost conversions, or all of those, app Stories and web Stories can help create user experiences that delight your audience. Take a look through some of these success stories to see how brands across the globe have unleashed the power of Storyly; It’s time to get inspired by the possibilities!


Three mobile screens showing in-app Stories of Defacto. Stories display product campaigns with countdown stickers and a "Buy Now" swipe-up botton.

Creating a sense of urgency right before Black Friday

Black Friday is a big day for eCommerce apps, and DeFacto’s marketers knew that Stories could play a key role in putting together this best campaign for the holiday season. Through a four-hour campaign called “Hurry Up!” the shopping app positioned announcement Stories in different parts of the app using Storyly instances. 

The campaign utilized countdowns in Stories about the special deals offered, giving a sense of urgency while embedded swipe-ups ensured that shoppers could add items to their cart quickly and easily. Using these strategies made possible through Storyly Stories, DeFacto achieved a 69% click-through rate for this campaign!  

Can personalization cure cart abandonment? 

Furthermore, DeFacto also used personalized Stories to remind shoppers about products they left in their carts in an effort to reduce cart abandonment.

Read more about their success here.

Domino’s Pizza: Increase feature adoption

Two mobile screens showing app Stories of Domino's Pizza. They display a campaign in which there is a discount for two pizzas ordered together. There is a CTA that says "Sipariş Ver" and a swipe-up button that says "Sayfayı Kaydır".
Domino's Pizza

Domino’s is a globally loved pizza brand with an app that makes orders and delivery simple, speedy, and seamless. Just before launching one of their biggest campaigns, Domino’s integrated Storyly Stories to start gathering user feedback with quizzes and polls. The information acquired was used to help Domino’s align their offerings with users’ needs, helping them to relevant and responsive to their audience. 

App Stories were especially helpful for new feature adoption when it came time to debut Domino’s wallet feature, which gives customers discounts and deals for loading pizza money into their digital wallets for purchases. With full-screen visuals and simple video tutorials, Domino’s was able to increase audience adoption of the wallet feature by 20%! 

Read more here.

Dolap: Gamifying the shopping experience

Two mobile screens displaying Dolap's app Stories. The Story group is called "Find the Surprise Button" and a part of a discount code is published every hour. It says that after a user collects all 5 letters of the code, they will be rewarded a 20% discount.

Dolap, Turkey’s leading platform for buying and selling second-hand clothing, knows that their users love a great deal. They also love the treasure hunt feel of browsing their marketplace and scoring just the right piece. With help from Storyly Stories, Dolap created a fun, interactive way to incentivize users to engage with the app by making a rewarding game. 

By creating a story group called “Find the Surprise Coupon,” Dolap was able to publish part of a discount code every hour for five hours to users within that group. Those who viewed all five Stories were rewarded with 20% off their purchase when all parts of the code were entered at checkout. The campaign was a huge success and lead to an 82% increase in reach and a 170% increase in impressions compared to other campaigns. 

Atasun: Streamlining product discovery with Stories

Two mobile screens displaying Atasun's app Stories. The Story group is called "New Arrivals" and there is a Dolce & Gabbana sunglasses. There is an emoji poll for users to indicate their likes or dislikes and a swipe-up button.

Atasun is Turkey’s leading optics brand, and, like many retail apps, they face the challenge of balancing an extensive catalog of products with helping users discover their favorites quickly and easily. For Atasun, Storyly Stories provided an elegant solution.

Interactive quizzes and polls gather user insight to inform the recommendation engine while full-screen Stories help users focus on one product at a time, aiding the discovery process. With swipe-ups and embedded “Add to Cart” CTAs, the customer journey is streamlined and sophisticated.  

Atasun’s strategy for boosting sales with Stories is an excellent example of how story strategies can support multiple goals at once, from gathering user preferences to increasing conversions, Stories add dimension and desirability to your app or website experience. 

Koçtaş: Helping users get to checkout

Two mobile screens displaying Koçtaş's app Stories. The Story group is called "Add to Cart". There is a product from Koçtaş and an "Add to Cart" CTA is embedded to the Story.

As Turkey’s leading home improvement retailer, Koçtaş is familiar with decision paralysis. While Koçtaş carries a huge variety of tools, findings, and fixtures to help their customers design and build the spaces of their dreams, it’s easy to feel overwhelmed by the variety. Koçtaş makes life easier for their audience by using Storyly Stories to streamline the customer journey. With the smart use of CTAs like “Add to Cart” embedded directly into Stories, Koçtaş is able to help customers get from discovery to checkout faster and with fewer opportunities for cart abandonment. Storyly Stories help Koçtaş customers keep moving, and get back to the projects they care about. 

Stories are an excellent tool for shopping apps that want to help customers find just the right product quickly and easily and feel confident in their choices. By curating relevant recommendations and making progress through the customer journey as swiftly as possible, Stories can boost in-app engagement and purchases.

Modanisa: Stories that speak users’ language

Four mobile screens displaying Modanisa's app Stories in different languages: Turkish, German, Arabic and French. There is a hijabi woman and a "Swipe Up" CTA in the Story.

While Modanisa’s fashions are designed to be modest, their global reach and appeal are anything but. With customers on five continents, Modanisa found that a multilingual approach was necessary to communicate with their audience. Their shopping app could be translated based on location, but delivering story content in various languages to different users presented a challenge. At least until they teamed up with Storyly.

After integrating Storyly Stories, Modanisa used the story labeling feature for audience segmentation. By tagging the correct language to individual users, Modanisa could publish Stories in Turkish, German, English, French, Arabic, and Indonesian, reaching their target demographic with each. 

Beyond helping app users discover new products, Modanisa has seen their investment in Stories pay off with impressive metrics– in fact, customers who view Stories have a 61% higher conversion rate than those who don’t, and session time in the app has increased 30% overall. This success story shows how easy it is to tailor your story content to different user segments to help audiences have a richer, more relevant experience with your brand. 

Read more about Modanisa’s winning strategy here.

Kapital Bank: Boosting campaign participation and feature adoption

The mobile screens display in-app Stories of Kapital Bank. There is a personalized Story that wraps up the year for the customers by recapping their financial activities.
Kapital Bank

As one of the most innovative banks in Azerbaijan, Kapital Bank is known for leading the way in digital financial services. The Birbank app is designed to give users access to their finances right in the palm of their hands with a simple-to-use mobile-first design. 

Before integrating Storyly Stories, Kapital Bank mainly relied on paid ad campaigns to tell potential customers about cashback bonus programs and special offers. But despite ad expenses, they couldn’t reach their most likely participants- those already using the app! With the power of Stories, Kapital Bank could target their best audience directly to increase conversion by 64% and lower ad spending. 

Birbank also uses Stories to show users how to use new features and is able to educate their audience quickly and easily long after the onboarding flow, leading to higher rates of new feature adoption. In fact, Kapital Bank reached 50% of their customers via Stories with around 40% CTR in the first week of the campaign. 

Another inspiring use case from BirBank was created using personalized Stories to wrap up the year for their customers, proving that personalized experiences like Spotify Wrapped should not be limited to entertainment only. With App Stories, they recapped the financial activities of each of their individual customers in 2022 and helped them take a look back at the year. 

Kapital Bank loves that Stories allow them to communicate directly with their audience!

Read more here.

SoulCycle: Inspiring cycling enthusiasts in style!

Displays the web Stories of SoulCycle. There is a collection of "Soul Stories" that consist of different Story groups with custom cover group styling. They offer a glossary of their own terminology called "Soulisms". In the Story group called "Soul101", there is a Story that shows the class schedule.

Offering much more than an indoor cycling workout, SoulCycle is the spot where cycling enthusiasts meet. SoulCycle makes use of Storyly Stories to engage with their users and provide motivation, inspiration, and advice as well as the latest news. 

They offer a collection of “Soul Stories" that range from onboarding with "Soul101" Stories to a fun glossary of their own terminology called "Soulisms." And thanks to the flexibility Storyly offers, they do it in style because Stories come in all shapes and sizes. Using custom cover group styling, SoulCycle designs Story group covers in shapes that fit their style and in a way that maximizes available space and piques user curiosity.

Grace Health: Gathering insights from women through authentic dialogue

The mobile screens display an app Story of Grace Health. The Story group is called "Ready to be a Mom?" . In the Story, there is a poll that asks the user how happy they would feel if they get pregnant next year.
Grace Health

In many parts of the world, access to a mobile phone is easier than access to reliable, high-quality reproductive healthcare. That’s why Grace Health pioneers the health sector with the first-ever digital women’s health clinic designed for the next billion women online and gives women secure access to affordable health services tools through the privacy of their phones. 

In addition to providing engaging educational content and earning a permanent place in users’ phones, Grace Health needed to understand the needs of the audience to support them with relevant information So, they made great use of interactive stickers such as polls, quizzes, multiple-choice questions, and comment stickers to collect zero-party data from their users through Stories. The comment stickers also offered users a safe space to ask their questions and share concerns about their sexual and reproductive health while also enabling an authentic user dialogue

As a result, they achieved a response rate of 48% in polls and 43% for multiple-choice questions and gathered amazing insights to inform their content strategy. 

Read more about it here.

GZH: Bringing readers what they want to know

Mobile screens display an app Story of GZH. The Story group is called "G-Start". There is a question and an emoji slider for users to indicate their preference.

GZH, one of the most dynamic news apps within Brazil’s leading multimedia communication company Grupo RBS, delivers its readers the latest news on entrepreneurship and business. 

Apart from the Stories summarizing the recent headlines, GZH used interactive stickers like stickers, polls, and emoji sliders to collect zero-party data on their users' preferences and boost engagement. As a result, based on the insights they gathered, they published targeted content to reach the right users at the right time with the right message.

As a result, they were able to find one solution to address multiple challenges and their engagement rate has risen to 20%, with a 23% CTR, immediately fulfilling the goal of increasing audience engagement and participation. 

Read more about it here.

Empik Go: Showcasing subscription benefits

Displays an app Story of Empik.Go with an onboarding flow to help users get oriented in the app.
Empik Go

Polish bookworms love Empik Go, an app that offers thousands of audiobook and e-book titles for listeners and readers. Empik Go offers both a free version and a paid version for users, and recently utilized Storyly Stories to help drive conversion from free users to paid subscribers. 

With the help of labels within Storyly, Empik Go was able to create two onboarding flows for their users, both of which helped their audience get oriented in the app, but for free users, onboarding was also used as a tool to showcase the benefits of subscription. Labels within Storyly Stories ensured that users would be given content relevant to their needs, thereby increasing brand trust. By focusing their conversion efforts on users who were already invested enough in the brand to download the app and sign up, Empik Go’s marketing team was able to save money while boosting sales. 

Stories have been so successful for Empik Go that they’ve achieved a 26% increase in daily retention rate

Read more about Empik Go’s success here

StepSetGo: Gamifying experiences to motivate users

Displays an app Story of StepSetGo. The Story group is called "User Spotlight" and the Story shows the "Stepper of the Week", the user who has the most number of followers on the app. There is an emoji slider with the fire emoji.

StepSetGo is a popular Indian fitness app that combines fitness with shopping! For every 1000 steps tracked, users can get in-app rewards to cash in for discounts, goods, and services. With a gamified experience, StepSetGo makes fitness fun, accessible, and rewarding for its users. 

With the integration of Storyly Stories, StepSetGo has been able to make their app even more personalized and inspiring. The “Steppers of the Week” is announced in the app through Stories, along with user success stories, adding a social layer to the app and helping to motivate their audience towards their step goals. Stories allow for individualized content that educates and inspires users, building brand loyalty and increasing app stickiness

Stories also allow StepSetGo to have first-party insights into their audience preferences. SSG’s marketers can see immediately which methods of the delivery lead to the highest click-through rates and are the least intrusive to the user experience and can plan campaigns to keep both users and sponsors happy. With these insights, SSG has achieved a CTR of 20% on sponsored story ads, and an engagement rate of 45% on Stories! 

Read more about SSG’s success here

Kosher: Offering snack-sized content with Stories

Mobile screen displays an app Story of Kosher. The Story group is called "Food Trivia", there is a poll that asks where chocolate chip cookies were invented and a picture of cookies in the background.

Kosher is a foodie app for the Jewish community featuring more than 6,000 recipes and 500 videos that inspire users in the kitchen. A trusted source for mouthwatering content, Kosher uses Storyly Stories to create an enticing and engaging user experience. With interactive capabilities like polls, quizzes, and sliders, Kosher created a Food Trivia game for audiences to guess the origins of different Kosher foods and learn about the history behind these dishes. Users love the Food Trivia game and these Stories boast an engagement rate of 70%!

Kısık Ateş: Make users hungry for more

Mobile screen displays an app Story of Kısık Ateş. There is a quiz game called "Choose Your Side" where users cast their votes either on cherries or berries.
Kısık Ateş

Kısık Ateş is a gastronomy app for foodies offering recipes, and cooking tips from top chefs. Increasing session duration in the app was a high priority for Kısık Ateş and they turned to Storyly to give their audience engaging content that would keep them in the app longer. 

Through Storyly Stories, Kısık Ateş was able to create a quiz game called “Choose Your Side” where users were given the opportunity to share their preferences and see how others cast their votes as well. From the user experience perspective, this game is simple, fun, and illuminating, but it also gathers extremely high-quality data about audience likes and dislikes, which can inform Kısık Ateş’s content strategy in real time. 


Deniz Tasyürek

Content & Brand Marketing Strategist at Storyly. Writes about mobile user behavior, user engagement, and retention. A genuine Potterhead. She also loves succulents, cats, and aerial yoga.

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