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How Top Brands Use Storyly to Drive Engagement

Deniz Taşyürek
November 28, 2022

Wondering how Storyly Stories can help your brand achieve their goals? Whether you’re looking to increase session duration, communicate better with your audience, boost conversions, or all of those, in-app stories and web stories can help create user experiences that delight your audience. Take a look through some of these success stories to see how brands across the globe have unleashed the power of Storyly; It’s time to get inspired by the possibilities!

StepSetGo: Gamified Experiences Motivate Users

StepSetGo is a popular Indian fitness app that combines fitness with shopping! For every 1000 steps tracked, users can get in-app rewards to cash in for discounts, goods, and services. With a gamified experience, StepSetGo makes fitness fun, accessible, and rewarding for its users. 

With the integration of Storyly Stories, StepSetGo has been able to make their app even more personalized and inspiring. The “Steppers of the Week” are announced in the app through stories, along with user success stories, adding a social layer to the app and helping to motivate their audience towards their step goals. Stories allow for individualized content that educates and inspires users, building brand loyalty and increasing app stickiness

Stories also allow StepSetGo to have first-party insights into their audience preferences. SSG’s marketers can see immediately which methods of delivery lead to the highest click-through rates and are the least intrusive to the user experience and can plan campaigns to keep both users and sponsors happy. With these insights, SSG has achieved a CTR of 20% on sponsored story ads, and an engagement rate of 45% on stories! 

Read more about SSG’s success here

Atasun: Streamline Product Discovery with Stories

Atasun is Turkey’s leading optics brand, and, like many retail apps, they face the challenge of balancing an extensive catalog of products with helping users discover their favorites quickly and easily. For Atasun, Storyly Stories provided an elegant solution.

Interactive quizzes and polls gather user insight to inform the recommendation engine while full-screen stories help users focus on one product at a time, aiding the discovery process. With swipe-ups and embedded “Add to Cart” CTAs, the customer journey is streamlined and sophisticated.  

Atasun’s strategy for boosting sales with stories is an excellent example of how story strategies can support multiple goals at once, from gathering user preferences to increasing conversions, stories add dimension and desirability to your app or website experience. 

Domino’s Pizza: Increase Feature Adoption

Domino’s is a globally loved pizza brand with an app that makes orders and delivery simple, speedy, and seamless. Just before launching one of their biggest campaigns, Domino’s integrated Storyly Stories to start gathering user feedback with quizzes and polls. The information acquired was used to help Domino’s align their offerings with users’ needs, helping them to relevant and responsive to their audience. 

In-app stories were especially helpful for new feature adoption when it came time to debut Dominos’ wallet feature which gives customers discounts and deals for loading pizza money into their digital wallets for purchases. With full-screen visuals and simple video tutorials, Domino’s was able to increase audience adoption of the wallet feature by 20%! 

Read more here.

Modanisa: Stories That Speak Your Language

While Modanisa’s fashions are designed to be modest, their global reach and appeal are anything but. With customers on five continents, Modanisa found that a multilingual approach was necessary to communicate with their audience. Their shopping app could be translated based on location, but delivering story content in a variety of languages to different users presented a challenge. At least until they teamed up with Storyly.

After integrating Storyly Stories, Modanisa made good use of the story labeling feature for audience segmentation. By tagging the correct language to individual users, Modanisa was able to publish stories in Turkish, German, English, French, Arabic, and Indonesian, reaching their target demographic with each. 

Beyond helping app users discover new products, Modanisa has seen their investment in stories pay off with impressive metrics– in fact, customers who view stories have a 61% higher conversion rate than those who don’t, and session time in the app has increased 30% overall. This success story shows how easy it is to tailor your story content to different user segments to help audiences have a richer, more relevant experience with your brand. 

Read more about Modanisa’s winning strategy here.

Kısık Ateş: Make Users Hungry for More

Kısık Ateş is a gastronomy app for foodies offering recipes, and cooking stips from top chefs. Increasing session duration in the app was a high priority for Kısık Ateş and they turned to Storyly to give their audience engaging content that would keep them in the app longer. 

Through Storyly Stories, Kısık Ateş was able to create a quiz game called “Choose Your Side” where users were given the opportunity to share their preferences and see how others cast their votes as well. From the perspective of user experience, this game is simple, fun, and illuminating, but it also gathers extremely high-quality data about audience likes and dislikes which can inform Kısık Ateş’s content strategy in real-time. 

Koçtaş: Helping Users Get to Checkout

As Turkey’s leading home improvement retailer, Koçtaş is familiar with decision paralysis. While Koçtaş carries a huge variety of tools, findings, and fixtures to help their customers design and build the spaces of their dreams, it’s easy to feel overwhelmed by variety. Koçtaş makes life easier for their audience by using Storyly Stories to streamline the customer journey. With smart use of CTAs like, “Add to Cart” embedded directly into stories, Koçtaş is able to help customers get from discovery to checkout faster and with fewer opportunities for cart abandonment. Storyly Stories help Koçtaş customers keep moving, and get back to the projects they care about. 

Stories are an excellent tool for shopping apps who want to help customers find just the right product quickly and easily and feel confident in their choices. By curating relevant recommendations and making progress through the customer journey as swift as possible, stories can boost in-app engagement and purchases.

JD.ID: Stories Help “Make Joy Happen”

Indonesian retailer, JD.ID, has seen great success from their partnership with Storyly. By integrating stories into multiple parts of their app, JD.ID is able to help users discover new products and start enjoying them right away. Not only does JD.ID utilize stories on the home screen for personalized recommendations, countdowns, and new campaign highlights, but they also use stories in their feed as a tool to help with new product discovery. 

JD.ID’s in feed discovery videos are bite-sized stories that showcase the value of new products and help even the quickest scrollers understand what they are looking at. The compelling nature of product discovery videos has increased in-app time, overall engagement, and sales. With embedded CTAs that add products to cart directly from the video, users are able to browse and explore without risk of losing track of a product that caught their interest. 

Find out more about JD.ID’s success here.

Empik.Go: Showcasing Subscription Benefits

Polish bookworms love Empik.Go, an app that offers thousands of audiobook and e-book titles for listeners and readers. Empik.Go offers both a free version and a paid version for users, and recently utilized Storyly Stories to help drive conversion from free users to paid subscribers. 

With the help of labels within Storyly, Empik Go was able to create two onboarding flows for their users, both of which helped their audience get oriented in the app, but for free users, onboarding was also used as a tool to showcase the benefits of subscription. Labels within Storyly Stories ensured that users would be given content relevant to their needs, thereby increasing brand trust. By focusing their conversion efforts on users who were already invested enough in the brand to download the app and sign up, Empik Go’s marketing team was able to save money while boosting sales. 

Stories have been so successful for Empik.Go that they’ve achieved a 26% increase in daily retention rate

Read more about Empik.Go’s success here

Dolap: Gamifying the Shopping Experience

Dolap, Turkey’s leading platform for buying and selling second-hand clothing, knows that their users love a great deal. They also love the treasure hunt feel of browsing their marketplace and scoring just the right piece. With help from Storyly Stories, Dolap created a fun, interactive way to incentivize users to engage with the app by making a rewarding game. 

By creating a story group called “Find the Surprise Coupon,” Dolap was able to publish part of a discount code every hour for five hours to users within that group. Those who viewed all five stories were rewarded with 20% off their purchase when all parts of the code were entered at checkout. The campaign was a huge success and lead to an 82% increase in reach and a 170% increase in impressions compared to other campaigns. 

DeFacto: Countdowns Create Urgency and Drive Conversion

Black Friday is a big day for eCommerce apps, and DeFacto’s marketers knew that stories could play a key role in putting together this best campaign for the holiday season. Through a four-hour campaign called “Hurry Up!” the shopping app positioned announcement stories in different parts of the app using Storyly instances. 

The campaign utilized countdowns in stories about the special deals offered, giving a sense of urgency and fear of missing out while embedded swipe ups made sure that shoppers could add items to cart quickly and easily. 

By utilizing these strategies made possible through Storyly Stories, DeFacto was able to achieve a 69% click-through rate for this campaign!  

Read more about their success here.

Kapital Bank: Birbank Boosts Campaign Participation and Feature Adoption 

As one of the most innovative banks in Azerbaijan, Kapital Bank is known for leading the way in digital financial services. The Birbank app is designed to give users access to their finances right in the palm of their hands with a simple to use mobile-first design. 

Before integrating Storyly Stories, Kapital Bank mainly relied on paid ad campaigns to tell potential customers about cashback bonus programs and special offers. But despite ad expenses, they couldn’t reach their most likely participants- those already using the app! With the power of stories, Kapital Bank was able to target their best audience directly to increase conversion by 64% and lower ad spend. 

Birbank also uses stories to show users how to use new features and is able to educate their audience quickly and easily long after the onboarding flow, leading to higher rates of new feature adoption. In fact, Kapital Bank reached 50% of their customers via stories with around 40% CTR in the first week of the campaign. Kapital Bank loves that stories allow them to communicate directly with their audience! 

Read more here.

Kosher: Offering Snack Sized Content with Stories

Kosher is a foodie app for the Jewish community featuring more than 6,000 recipes and 500 videos that inspire users in the kitchen. A trusted source for mouthwatering content, Kosher uses Storyly Stories to create an enticing and engaging user experience. With interactive capabilities like polls, quizzes, and sliders, Kosher created a Food Trivia game for audiences to guess the origins of different Kosher foods and learn about the history behind these dishes. Users love the Food Trivia game and these stories boast an engagement rate of 70%!

Deniz Taşyürek

Content & Brand Marketing Strategist at Storyly. Writes about mobile user behavior, user engagement, and retention. A genuine Potterhead. She also loves succulents, cats, and aerial yoga.

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