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The growth of eCommerce in the APAC region has skyrocketed and this trend is expected to continue in the following years. To keep up with the recent advancements, there are multiple resources to benefit from but among them, opinion pieces and experiences coming from real industry experts would be key for better inspiration. If you are a marketer working for the APAC region, take a look at this list of eCommerce and retail industry experts to feed yourself with more crafted insights.
Inspiration is a key factor and strategy, especially for eCommerce and retail players. Because today, shoppers’ journey starts on social media or on search engines. Marketers not only can meet the needs and demands of shoppers, but also they can generate the demand by embracing the power of inspiration. And inspiration calls for great content that can capture the attention of shoppers, and great content calls for channels that can effectively reach and engage its target audience. So, the question for this article is this: Are conventional channels enough for user engagement?
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There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
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eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity.
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As a mobile-native Stories platform, Storyly makes it easy to create immersive and engaging content that your audience will love. And now, with our partnership with MoEngage, we're taking things to the next level.
As a brand, it's important to understand the difference between on-site personalization and customization. Both of these elements help you meet customers' needs based on their unique preferences. Delivering individualized experiences is a recent concept that aims to enhance personalization, but you might not be familiar with it. What exactly is an "individualized experience" and how can it take on-site personalization to the next level? Let's find out!
One eCommerce trend that's slated to change the future of this market is shoppertainment. Over the years, shoppertainment has become increasingly popular among consumers and marketers alike as people seek more engaging shopping experiences online. Out are the boring and monotonous marketing campaigns trying to get people's attention, and are in highly engaging videos that entertain as much as they promote. In short, marketing today is about the user, not the brand behind it. Wondering why shoppertainment is such a crucial investment today? Here we'll dive deeper into this trend and the many benefits you'll get from it.
Keeping up with the latest news, technologies, and trends in the retail and eCommerce industry is crucial to achieving success. Thankfully, experts who have an active voice in this field lead the way for us to get to know the industry. The following list features the top retail and eCommerce experts to follow in Europe.
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When it comes to monitoring eCommerce websites, there are so many tools you can use. For someone relatively new to eCommerce, it can be pretty overwhelming, with so many numbers and statistics to analyze and understand. And while all of these metrics bear some importance, not all of them will be important to you with every campaign. Some will be more crucial to measure than others based on your goals, making it important to cut through the noise and focus only on those metrics that matter most. To help you succeed with your eCommerce efforts, let's take a close look at what eCommerce website metrics are all about and go into some of the specific metrics worth tracking.
The checkout is one of the most critical moments in the eCommerce experience. In order to incentivize customers to checkout, you need to create an effective marketing campaign. You can then inspire those customers to jump into a purchase as you excite them with details about your products. However, all those efforts can be fruitless if your checkout process is less than desirable. To help you prevent any issues from turning customers away once you've captured them, consider the following eCommerce checkout best practices.
"Personalization" and "customization" are often used interchangeably, but they are distinct concepts with different implications for the end user. Personalization involves tailoring an experience to an individual based on their unique preferences, interests, and behaviors. At the same time, customization puts the power in the user's hands, allowing them to create an experience uniquely suited to their needs. In this blog post, we'll explore the difference between personalization and customization, highlight their importance in enhancing the customer experience, and discuss the challenges and considerations for implementing them in a business context.
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As attention spans decrease, engaging consumers quickly becomes crucial. Shoppable videos, integrating product links into engaging content, are a powerful tool for eCommerce businesses. With 75% of global video consumption on mobile devices, shoppable videos are designed for mobile-friendly formats, tap-to-shop convenience, and instant gratification. This blog explores how shoppable videos can enhance mobile engagement and drive higher conversion rates. Key strategies include understanding your audience through market research, leveraging interactive elements like Storyly's features, and incorporating compelling storytelling, personalized content, and gamification. Success stories from Decathlon, Footasylum, and PICARD demonstrate the impact of shoppable videos in creating dynamic shopping experiences. Embrace these innovative techniques to elevate your mobile engagement and boost sales.
Shopping cart abandonment is a significant issue for eCommerce brands, leading to lost sales and revenue. This blog explores the top 10 reasons why shoppers leave eCommerce sites without buying and offers actionable solutions to improve user experience, optimize shipping and payment options, streamline checkout processes, and enhance customer support. By understanding shopper behavior and addressing these common obstacles, businesses can reduce cart abandonment rates, increase conversions, and drive long-term customer loyalty.
This blog post explores 17 powerful strategies, including personalized interactions, multi-channel communication, rewards programs, and user-generated content. By implementing these tactics, eCommerce businesses can enhance customer satisfaction, foster loyalty, and drive revenue growth. The article emphasizes the importance of understanding customer needs, delivering value, and creating memorable experiences to turn visitors into engaged fans and loyal customers.
Discover the transformative power of Shoppable Stories with Storyly, seamlessly integrating commerce into your digital content. Learn how to craft engaging, personalized shopping experiences that captivate and convert. Dive into the strategies and tools that make shopping as natural as scrolling through your feed.
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This blog explains the importance of CLV, its calculation methods, and the critical metrics involved. Additionally, it highlights common pitfalls and best practices to ensure accurate and effective CLV calculations, ultimately helping businesses make informed decisions to boost customer loyalty and reduce churn.
This blog post explores 11 common product engagement mistakes that may prevent users from fully embracing a digital product. It provides actionable strategies for each mistake, covering essential areas such as optimizing the onboarding experience, simplifying user interfaces, personalizing user experiences, leveraging data analytics, and ensuring mobile optimization. The post also emphasizes the importance of accessibility, responsive customer support, and impactful UX copy to enhance user engagement and satisfaction.
Product engagement metrics are crucial for understanding how users interact with digital products like apps and websites. These metrics, such as Daily Active Users (DAU), Conversion Rate, and Session Frequency, provide insights into user behavior and help businesses optimize the user experience. Tracking these metrics informs product development, enhances user satisfaction, and drives customer retention. Tools like Google Analytics and Mixpanel aid in tracking these metrics. By focusing on product engagement, businesses can improve their products, increase customer lifetime value, and achieve sustained growth.
This blog explores the crucial role of customer engagement in eCommerce, detailing how effective interactions can enhance customer loyalty, increase lifetime value, and improve brand perception. It outlines 17 strategic approaches to boost engagement, including personalization, quality content, social media utilization, and innovative use of technology like AI and AR. The article emphasizes the importance of a customer-centric approach to foster a connection, reduce churn, and ultimately drive sales and growth in a competitive digital environment.
This article delves into the importance of customer loyalty, defining it as more than just repeat business—it's the emotional and psychological bond customers form with a brand. Highlighting the advantages like increased repeat business, reduced marketing costs, and improved brand reputation, it outlines actionable strategies to foster customer loyalty. These include personalized experiences, excellent customer service, leveraging technology, and implementing loyalty programs. The piece underscores that successful customer loyalty involves creating genuine, enduring connections that benefit both the brand and its customers.
This blog presents twelve innovative customer engagement strategies, emphasizing the importance of personalized experiences for building strong relationships and fostering brand loyalty. These strategies include personalized welcome messages, omnichannel presence, content marketing, and gamification, aiming to turn customers into passionate brand advocates.
This comprehensive blog post delves into the integral role mobile apps play in our daily lives, offering a deep dive into various types of apps such as native, web, hybrid, gaming, business, educational, and lifestyle apps. It highlights how these apps have evolved to become essential tools for communication, productivity, education, and entertainment, transforming how we interact with technology and each other. From enhancing personal well-being to providing endless entertainment options, the post explores the characteristics, benefits, and examples of each app category, providing insights into how mobile applications continue to reshape our world and offer new opportunities for users and developers alike.
This blog post explains what engagement rate is, its importance, and offers a detailed guide on how to calculate it, including a step-by-step breakdown and an example for clarity. The post further explores different types of engagement rates, such as post engagement rate and page engagement rate, each with its pros and cons, and discusses factors that influence engagement, including content quality, timing, visual appeal, call-to-action, audience targeting, and platform algorithms. By understanding and tracking engagement rate, businesses and marketers can gain insights into their content's performance, tailor their strategies for better resonance with their audience, and ultimately drive growth and engagement.
This blog post explores the top retail events of 2024 across Europe, emphasizing the value of in-person networking and industry insights for marketers and business owners. It highlights the significance of events like the Retail Technology Show, Savant eCommerce conferences, World Retail Congress, Shoptalk Europe, WORLDEF Istanbul, and eTail London. The post offers strategies for maximizing event participation, from setting clear objectives and prioritizing activities to engaging actively and following up effectively. It underscores the opportunities these events offer for learning, networking, and business growth.
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