Customer Lifecycle Marketing: The Stages and Marketing Strategies You Need to Know About

When we think of a human being's natural lifespan, we tend to think of the various stages that they go through from cradle to grave. There are infant years, toddler years, children, pre-teen, teenage, young adult, middle age, older adult, senior citizen, and so on.

7 Ways to Build Customer Loyalty for Your Brand

There is a theme in all the tips on turning satisfied customers into loyal customers: enriching their experiences. Once you know and understand your customers, offer them rewards programs, and constantly engage with them, they will have such a rich experience that they would never want to try anyone else. That said, you shouldn't stop at these guidelines. You should always look for other ways to improve and enrich your customers' experience.

Statistics & Tips for News Apps In-App Engagement

From this, you can see that the news app can get you more clients and increase your sales. The problem, however, is not developing the mobile app but keeping your users engaged.

In-App Engagement Statistics & Tips for Medical Apps

The benefits of apps in the health sector are so numerous that they have spurred creativity in providing healthcare solutions. Entrepreneurs are developing more apps targeted at providing healthcare solutions to people.

In-App Engagement Statistics & Tips for Health Apps

Generally, engagements refer to the metrics that track how many users are interacting with your apps. It also tells that how the active users are on the application of the healthy mobile app. App engagement metrics can also add how many times a user opens the app, its duration, and what actions take in the mobile app.

In-App Engagement Statistics & Tips for Food & Drinks Apps

It is efficient to take statistics from industry benchmarks to increase app engagement. We shared relevant statistics and tips that help you increase in-app engagement of your food and drink appç

Statistics & Tips for Entertainment Apps In-App Engagement

In this article, we provided outstanding statistics and tips to improve in-app engagement in order to help you develop your app. The key to the success of any entertainment app is In-app engagement.

How Top Brands Use Storyly to Drive Engagement

Wondering how Storyly Stories can help your brand achieve their goals? Whether you’re looking to increase session duration, communicate better with your audience, boost conversions, or all of those, in-app stories and web stories can help create user experiences that delight your audience.

Skeuomorphic vs. Flat Design: Is Skeumorphism Revived? [2023]

It covers all about the UX design models, specifically Skeuomorphic and flat designs. So do give it a read!

Mobile Marketing Trends for 2024

In this insightful blog post, we'll explore the most significant mobile marketing trends that are poised to redefine the way businesses engage, communicate, and connect with their target audience. From immersive technologies like augmented reality to the growing importance of personalization and privacy, these trends are set to shape the future of mobile marketing and offer new opportunities for brands to elevate their campaigns and drive meaningful customer interactions. So, buckle up and join us as we delve into the mobile marketing trends that will keep you ahead of the curve in 2024 and beyond!

Mobile Application Performance Metrics You Should Be Tracking

Around 48.16% of the world’s population now owns smartphones, so eCommerce currently operates through mobiles. Several studies show that most businesses have high conversion rates through apps and mobile sites.

Mobile App Marketing Tips For Holiday Season

Every mobile marketer should take advantage of the holiday season to promote their brand and app. Through effective holiday-themed marketing campaigns, you’ll drive more engagement, downloads and installs, and sales.

9 Strategies to Ensure User Retention For Loyalty Apps

Through a loyalty program, customers can recover reward points, product and service discounts, and membership cards, among other advantages.

Improve UX in Your News App with Stories

Every human being has a different relationship with the news media. Passersby people most probably visit a news app or website after coming across social media posts.

How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.

Difference Between Heuristic Evaluation vs Usability Testing

Best Practices of App User Segmentation

A Brief History of Influencer Marketing

Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?

9 Mobile App Marketing Campaign Types to Boost App Retention

Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.

8 Ways to Increase the Number of Active Users in Your App

One of the keys to any app’s success is a high number of daily active users (DAU) and monthly active users (MAU). To increase mobile app DAU and MAU, app owners and marketers need to implement certain strategies to drive engagement and increase user loyalty.

7 App Onboarding Examples With the Best Flow

Your team likely knows your app very well, with a deep understanding of how it works and what to expect with each feature. However, you must also make sure that new users can quickly become familiar with your app and its functionality.

5 App Examples with the Best Personalized Experience

Mobile app personalization is crucial for developers, mobile marketers, and product managers to succeed with their apps. By offering a personalized experience, apps can attract and engage new users, ultimately leading to increased user retention and in-app sales as users become more loyal.

20 Best User Experience Date Picker Examples: Mobile & Web

Since the past few years, our reliance on mobile apps has been increasing on a constant basis. In fact, we are part of a generation that spends 57% of all digital media usage on mobile apps.

16 Marketing Acronyms and Abbreviations You Should Know

When getting into marketing for any type of project, you’re likely to encounter a slew of industry terms, including acronyms and abbreviations that can be confusing.