Insights

eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.

Explore the top 8 retail technology trends of 2024 transforming shopping experiences with AI, AR, automation, and sustainable innovations in our latest blog post.

Black Friday, along with Cyber Monday, has evolved into a pivotal e-commerce event that sets the tone for the holiday shopping season. In 2023, it's vital for e-commerce entities to comprehend and leverage evolving trends to optimize their strategies and capitalize on consumer behaviors. Some key insights and statistics from recent years include a notable rebound in sales in 2022, a global spread of Black Friday and Cyber Monday shopping fervor, and a surge in mobile commerce and Buy Now Pay Later (BNPL) utilization. Other noteworthy trends include a 285% surge in toy sales, significant influence of shipping costs on shopping decisions, and an uptick in average order totals. Furthermore, the impact of discounts, the predominance of paid search as a digital marketing strategy, Generation Z's reliance on Black Friday, and the significance of personalization and SMS marketing showcase a multifaceted e-commerce landscape. The emphasis on customer service responsiveness underlines the criticality of customer engagement. E-commerce brands, equipped with this data, can strategically plan and implement effective marketing efforts well before Black Friday, ensuring they are attuned to consumer expectations and shopping patterns in the 2023 holiday season.

In the success of marketing technologies, a patient and strategic approach is a must. You have to give the technology you are using some time to produce results, while also continuously measuring and analyzing performance to make improvements. But there are also some other things you should consider.

When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.

Effective demand generation is all about a discovery journey filled with consumer inspiration. In this context, "inspiration" means giving ideas to users and helping them imagine how a particular product can benefit them (e.g., how they'll look in that green dress or how great those shoes will look with the dress they already have). What's the point? Many online consumers are actively seeking inspiration. They want ideas for an upcoming project or event. They are ready to buy. So, “inspiration” for the sake of demand generation is a strategy that eCommerce brands should seriously consider investing in. Because if they can deliver the relevant content to the right person at the right time and spark a moment of inspiration, that’s a happy ending for all.