Marketing Tips

Every mobile marketer should take advantage of the holiday season to promote their brand and app. Through effective holiday-themed marketing campaigns, you’ll drive more engagement, downloads and installs, and sales.

When getting into marketing for any type of project, you’re likely to encounter a slew of industry terms, including acronyms and abbreviations that can be confusing.

Around 48.16% of the world’s population now owns smartphones, so eCommerce currently operates through mobiles. Several studies show that most businesses have high conversion rates through apps and mobile sites.

Mobile apps are an increasingly significant source of revenue. In 2020 alone, the total ad revenue was $581.9 billion, and the mobile app market is …

Black Friday is the time of year when many shoppers are ready to pounce on new deals. It’s also the time when mobile app users…

Apple’s App store push notification guideline starts with “Push Notifications must not be required for the app to function… “, yet they are so important that an opted in user makes the day. Discover which companies you can work with to get the full benefit from push notifications.