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By utilizing A/B testing, you can make informed decisions, deliver personalized experiences, and continuously improve your app's or website’s performance, ultimately leading to higher user satisfaction and business success.
In the fast-paced world of digital marketing, data has emerged as a critical driving force for decision-making and strategy development. As we've explored in this blog post, not all data is created equal. Both first-party and third-party data play crucial roles, offering unique advantages and presenting specific challenges.First-party data, derived directly from your customers, is highly accurate, relevant, and compliant with privacy regulations. It provides invaluable insights into your customers' behaviors and preferences, enabling you to personalize experiences and build stronger relationships. However, it is limited by the scope and scale of your customer base, which can restrict the breadth of your insights.On the other hand, third-party data offers a broader view of the market, extending beyond the limits of your existing customer base. It can help fill in gaps in your knowledge, enhance your first-party data, and provide insights into new potential markets. But it comes with its own challenges, including potential quality and accuracy issues, privacy concerns, and costs.Understanding the differences, benefits, and limitations of first-party and third-party data is essential for any business looking to thrive in today's data-driven world. By integrating these insights into your data strategy, you can make more informed decisions, improve your marketing effectiveness, and ultimately drive business growth.Remember, the goal is not to choose between first-party and third-party data, but rather to understand how to use each type of data to its fullest potential, in a way that respects user privacy and complies with all relevant regulations. As we continue to navigate this evolving landscape, the key will be to stay informed, be adaptable, and always keep the needs and preferences of your customers at the heart of your data strategy.
In the success of marketing technologies, a patient and strategic approach is a must. You have to give the technology you are using some time to produce results, while also continuously measuring and analyzing performance to make improvements. But there are also some other things you should consider.
If you've ever shopped online, chances are you've had to deal with returns. It's just part of the process, right? Well, yes and no. For a consumer, being able to return an item can provide them with peace of mind and confidence in their purchasing decisions.
Many people confuse retargeting with remarketing and vice versa. They're similar concepts, but they have some fundamental differences you need to keep in mind if you want to use one or the other. They both entail reaching out to people who have already connected with your brand on some level, but how they do this is considerably different. So what's Retargeting vs Remarketing and what's their difference? Here we'll get into retargeting and remarketing, including their similarities and differences. You may then decide to use one or both to connect with more customers and drive more sales.
Not all content is the same and results in the same level of engagement. Two main types of content to consider include interactive content vs static content. Knowing the difference between them and how they work can help you decide which to use for your business.
When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.
The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from a novelty to a primary channel for commerce. With the proliferation of mobile devices like smartphones and tablets, the online shopping landscape has evolved even further. It gives rise to new consumer behavior patterns and digital adoption. Here's where omnichannel starts to come in. Let's investigate the evolution of online shopping habits. Especially, in terms of mobile vs. desktop usage, and explore how eCommerce brands can leverage a holistic, omnichannel approach to achieve sustainable growth.
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys. Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.
As entrepreneurs, marketers, or stakeholders, we may find ourselves asking: Should we direct our resources toward attracting new customers? Or should we focus more on retaining the ones we already have? The answers to these questions are crucial as they significantly impact a company's growth trajectory and bottom line. In this comprehensive blog post, we delve deep into the realms of customer acquisition and customer retention, dissecting each concept to understand their purposes, techniques, metrics, and impacts on profitability. By doing so, we aim to provide you with a clearer perspective and enable you to strike the right balance in your own business strategy. So whether you're a start-up in the throes of customer acquisition or an established business seeking to boost customer loyalty, this post promises to equip you with valuable insights.
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If you want to attract Gen Z with your brand, you must understand Gen Z's shopping habits, buyer behaviors, and preferences. To help you build a relationship with Gen Z, this guide will explore who this generation is, what they look for from brands, and how you can reach this generation with your offerings.
2022 brought new challenges, such as higher inflation rates, consumers cutting back on spending, and escalating conflicts, causing 2023 to start off as a challenging year. The recession-ridden market, rising user acquisition costs, and shrinking budgets are shaping and will continue to shape the year, business plans, and marketing strategies.
Timing your promotions and content to line up with holidays and events is a great way for eCommerce businesses to boost engagement and conversions. Deal-savvy shoppers often know to expect sales around holidays and will likely be looking for the most exciting promotions. With time-sensitive Story content, you can help shoppers stay entertained and engaged while them opportunities to deepen their investment in your brand.
One size doesn’t fit all anymore. We live in the era of personalization. And it's more important than ever for brands to deliver the right messages to the right people at the right time. This is what your audience demands, and this is how you build a successful business. And it starts with one essential step: Get to know your customers!
If you're planning on maximizing revenue and engagement throughout 2025, it's important to know which holidays and dates to keep in mind as the year progresses. To ensure you don't miss anything, the following is a comprehensive eCommerce holiday calendar that includes all major dates to target.
App marketers can benefit greatly from implementing in-app stories that connect with users in a myriad of ways. In-app stories were particularly helpful for many apps leading up to and during Black Friday. In an effort to increase engagement, attract new customers, and generally boost sales and app installs, many marketers made use of in-app stories in a variety of creative ways.
Successful mobile marketers know the importance of creating user journeys that engage and excite their audiences with relevant content, products, and messaging. Of course, the best way to do so is to get to know their audiences as well as possible in order to understand their preferences, pain points, and needs. With high-quality, reliable user data and thoughtfully curated messaging journeys, marketers can help their users get the best experience from their brand while boosting engagement, conversion, and retention. Storyly is an user engagement platform that allows digital brands to embed full-screen, interactive, mobile-native Stories into apps and websites, for best-in-class content engagement while CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation. With this new integration, it’s easier than ever for marketers to leverage the power of both platforms to deliver data-driven, personalized user flows for their most effective campaigns yet.
Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.
Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.
If you want to stand apart from the many competitors in the eCommerce industry, you need to harness the power of personalization. Through effective personalization, you'll attract and maintain user attention and increase engagement in the long term. In the process, personalization will benefit both the user and online shopping brands.
User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is so much competition out there seeking users' attention.
As an engagement platform that lets brands embed full-screen, interactive Stories into apps and websites, we’re not only aware of the challenges of navigating user data, but also of the ways in which the Story format can help solve the problem. Which is why we’re thrilled to debut a powerful new feature for Storyly users to develop authentic relationships with their customer base: Audience Builder.
User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ideal user experience, and taking other steps to maintain engagement.
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